2023 Wrapped Listener Experience

In its 9th year, Wrapped has become a tradition with music lovers all over the world eagerly anticipating their year of listening. Every year the Spotify creative team aims to find new ways to serve up that data to its users, to tell them even more about how they listened, what they listened to, and the way they listened. We set out to blend and blur the offline and online world, encapsulating the cultural experience of what was a chaotic, messy and real 2023.