WeWork Rebrand — Erin Safreno

WeWork Brand Book

Inspired by space, Framework is a design system that brings together structure, story, and soul. The WeWork internal brand team worked collaboratively with Gretel to rebuild WeWork’s visual identity system and brand book.

—
Designed at WeWork

—
Creative Direction: Cynthia Pratomo, Marissa Neal, Kristen Cesiro
Art Direction: Mike Tyson
Design: Erin Safreno, Caroline Pratt, Ryan Wattaul, Carolina Benitez
Copywriting: David Corpuz
Photography: Katelyn Perry

WeWork Brand Book

Inspired by space, Framework is a design system that brings together structure, story, and soul. The WeWork internal brand team worked collaboratively with Gretel to rebuild WeWork’s visual identity system and brand book.

︎Index

Next︎

WeWork Brand Book Inspired by space, Framework is a design system that brings together structure, story, and soul. The WeWork internal brand team worked collaboratively with Gretel to rebuild WeWork’s visual identity system and brand book.

︎Index

Next︎

WeWork Brand Book

Inspired by space, Framework is a design system that brings together structure, story, and soul. The WeWork internal brand team worked collaboratively with Gretel to rebuild WeWork’s visual identity system and brand book.