WeWork Brand Book

Inspired by space, Framework is a design system that brings together structure, story, and soul. The WeWork internal brand team worked collaboratively with Gretel to rebuild WeWork’s visual identity system and brand book.




Designed at WeWork

Creative Direction: Cynthia Pratomo, Marissa Neal, Kristen Cesiro; Art Direction: Mike Tyson; Design: Erin Safreno, Caroline Pratt, Ryan Wattaul, Carolina Benitez; Copywriting: David Corpuz; Photographs: Katelyn Perry