https://erinsafreno.com Erin Safreno Mon, 11 Mar 2024 05:28:36 +0000 https://erinsafreno.com en https://erinsafreno.com/2023-Wrapped Mon, 11 Mar 2024 03:15:14 +0000 Erin Safreno https://erinsafreno.com/2023-Wrapped 2023 Wrapped Listener Experience In its 9th year, Wrapped has become a tradition with music lovers all over the world eagerly anticipating their year of listening. Every year the Spotify creative team aims to find new ways to serve up that data to its users, to tell them even more about how they listened, what they listened to, and the way they listened. We set out to blend and blur the offline and online world, encapsulating the cultural experience of what was a chaotic, messy and real 2023. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b68323ae5cf1619e02e7ca95c1315827ae1cfa1c8580b456aefcb33a4cf6bd19/LOCKUP-GREEN.jpg" data-mid="206460586" border="0" src="https://freight.cargo.site/w/1000/i/b68323ae5cf1619e02e7ca95c1315827ae1cfa1c8580b456aefcb33a4cf6bd19/LOCKUP-GREEN.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/54876c2efb73dba03e2077236dbe57321f99fc54aab0527f4ca722e070253cf5/LOCKUP-LAVENDER.jpg" data-mid="206460587" border="0" src="https://freight.cargo.site/w/1000/i/54876c2efb73dba03e2077236dbe57321f99fc54aab0527f4ca722e070253cf5/LOCKUP-LAVENDER.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45eacee29edf2aa43952af36f2777c600dfbaa9134916efcadd89d3410838961/LOCKUP-RED.jpg" data-mid="206460589" border="0" src="https://freight.cargo.site/w/1000/i/45eacee29edf2aa43952af36f2777c600dfbaa9134916efcadd89d3410838961/LOCKUP-RED.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1560c47d8e4f66b264bd8196471346eb13681427d2efa948640976b1b2e1ce5d/LOCKUP-YELLOW.jpg" data-mid="206460590" border="0" src="https://freight.cargo.site/w/1000/i/1560c47d8e4f66b264bd8196471346eb13681427d2efa948640976b1b2e1ce5d/LOCKUP-YELLOW.jpg" /> <img width="1919" height="1080" width_o="1919" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7222b99248cf0cbcf80c3fa410258715192f62fe6ed008b075e5256e8ba178eb/LOCKUP-PURPLE.jpg" data-mid="206460588" border="0" src="https://freight.cargo.site/w/1000/i/7222b99248cf0cbcf80c3fa410258715192f62fe6ed008b075e5256e8ba178eb/LOCKUP-PURPLE.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f7a3a6ce24ef5d7833848e9f7b75b3061dd807c8ac7861b251a3e20b076078f5/LOCKUP-BLACK.jpg" data-mid="206460585" border="0" src="https://freight.cargo.site/w/1000/i/f7a3a6ce24ef5d7833848e9f7b75b3061dd807c8ac7861b251a3e20b076078f5/LOCKUP-BLACK.jpg" /> asdf <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/46c27afbaceb4d7052a85ed4980dbf455fd19cf3aad9d7a5f5f2b9dbf4c1e1d0/Genre-Sandwich.png" data-mid="206518262" border="0" src="https://freight.cargo.site/w/1000/i/46c27afbaceb4d7052a85ed4980dbf455fd19cf3aad9d7a5f5f2b9dbf4c1e1d0/Genre-Sandwich.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c4f2830958d4f56029a51825f71b8b412f339a4e7b66c3b5a2cf7ec611ecdd7e/Sound-Town.png" data-mid="206518265" border="0" src="https://freight.cargo.site/w/1000/i/c4f2830958d4f56029a51825f71b8b412f339a4e7b66c3b5a2cf7ec611ecdd7e/Sound-Town.png" /> &nbsp;<img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/61d284576eb0c7c76d7a2588182cea6a9eb2ec7853ef58ead008dbfee48e823c/Summary-Share-Cards.png" data-mid="206518266" border="0" src="https://freight.cargo.site/w/1000/i/61d284576eb0c7c76d7a2588182cea6a9eb2ec7853ef58ead008dbfee48e823c/Summary-Share-Cards.png" /> —Designed at Spotify —The One Show Gold Pencil, Craft/Art Direction The One Show Silver Pencil, Creative Use of Data ADC Silver Cube, Data VisualizationADC Bronze Cube, Experiential Design/Consumer Experience —Design: Ras Wängelin, Bruno Borges, Mariola Bruszewska,&nbsp;Melissa Miyomoto-Mills, Erin Safreno&nbsp; Creative Direction: Marie Roenn Tell, Chelsea Alburger, Greg Edwards, Elise Harven Brand: Nicole Roman Production: Genesis FloresIllustrator: Ariel Davis — UX Motion: Garner Dumas, Deejay Forte, Myles Robinette Product: Jacob Masga, Heiko Winter, Nick Atkins, Alexandria Goree, Kate Jung, Ashley Moody https://erinsafreno.com/2023-Global-Top-Artist Mon, 11 Mar 2024 05:28:36 +0000 Erin Safreno https://erinsafreno.com/2023-Global-Top-Artist Spotify’s Global Top Artist 2023Since Taylor Swift communicates with fans through cryptic clues and Easter eggs, Spotify hid its Top Artist announcement in a puzzle. Each media placement was a different piece for the Internet to put together. <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/1a6043afd50ff39a9a91857e159778cf3a49d53ed50af6f28c72b09d6f70e2af/IN---Puzzle.jpg" data-mid="206462203" border="0" alt="Jakarta, Indonesia" data-caption="Jakarta, Indonesia" src="https://freight.cargo.site/w/1000/i/1a6043afd50ff39a9a91857e159778cf3a49d53ed50af6f28c72b09d6f70e2af/IN---Puzzle.jpg" /> <img width="4000" height="2507" width_o="4000" height_o="2507" data-src="https://freight.cargo.site/t/original/i/93845cc6ea4c043a99f135ab9231366460360e2191e01d080d98eca7f7165446/PENN---Puzzle.jpg" data-mid="206462204" border="0" alt="New York City, NY" data-caption="New York City, NY" src="https://freight.cargo.site/w/1000/i/93845cc6ea4c043a99f135ab9231366460360e2191e01d080d98eca7f7165446/PENN---Puzzle.jpg" /> With 21 pieces scattered around the world, Swifties immediately realized that this was a Taylor-coded puzzle with a hidden message. Together they deciphered the clues on social media with hundreds of thousands of live viewers. <img width="1842" height="2579" width_o="1842" height_o="2579" data-src="https://freight.cargo.site/t/original/i/66ab766b0f9622340ab8daf69cb5f4b7c9221500e8158dc933f80a743a4c5b98/TSQ---Puzzle.jpg" data-mid="206462209" border="0" alt="New York City, NY" data-caption="New York City, NY" src="https://freight.cargo.site/w/1000/i/66ab766b0f9622340ab8daf69cb5f4b7c9221500e8158dc933f80a743a4c5b98/TSQ---Puzzle.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/00e89f8de06f1b364e50c20eed94f9b56c53bafaf4b384dd5ecf7e2fb34591b7/DSC02771.jpg" data-mid="206462391" border="0" alt="Los Angeles, CA" data-caption="Los Angeles, CA" src="https://freight.cargo.site/w/1000/i/00e89f8de06f1b364e50c20eed94f9b56c53bafaf4b384dd5ecf7e2fb34591b7/DSC02771.jpg" /> <img width="6192" height="4128" width_o="6192" height_o="4128" data-src="https://freight.cargo.site/t/original/i/f36e44181492577f5b3ab556ea5281bd2cb6599f5f09ee31adbdc10339c32e9c/Spotify-Wrapped_SCR_Leicester-Square_28-November_004.jpg" data-mid="206462768" border="0" alt="London, UK" data-caption="London, UK" src="https://freight.cargo.site/w/1000/i/f36e44181492577f5b3ab556ea5281bd2cb6599f5f09ee31adbdc10339c32e9c/Spotify-Wrapped_SCR_Leicester-Square_28-November_004.jpg" /> <img width="3916" height="2478" width_o="3916" height_o="2478" data-src="https://freight.cargo.site/t/original/i/a2446271d5a6df4857efc4b3ef40ee7fb408725a22970180ee83cb62d76869c9/TOR_Top-Artist-Puzzle-Piece---2.jpg" data-mid="206462770" border="0" alt="Toronto, Canada" data-caption="Toronto, Canada" src="https://freight.cargo.site/w/1000/i/a2446271d5a6df4857efc4b3ef40ee7fb408725a22970180ee83cb62d76869c9/TOR_Top-Artist-Puzzle-Piece---2.jpg" /> <img width="2723" height="1815" width_o="2723" height_o="1815" data-src="https://freight.cargo.site/t/original/i/165d386a352df159b915b28eea1dfb0fdbdf912361853967bf47ba39f0a1213d/CDMX_LED8M-ANGELA_CHASE_27NOV.png" data-mid="206520619" border="0" alt="Mexico City, Mexico" data-caption="Mexico City, Mexico" src="https://freight.cargo.site/w/1000/i/165d386a352df159b915b28eea1dfb0fdbdf912361853967bf47ba39f0a1213d/CDMX_LED8M-ANGELA_CHASE_27NOV.png" /> What started as an OOH campaign became a social game for Swifties across sixteen time zones. Once they solved the puzzle, each billboard flipped from a clue to the final reveal. <img width="4000" height="2787" width_o="4000" height_o="2787" data-src="https://freight.cargo.site/t/original/i/1f0b9a6f86be7724a4b84a8ea2e85c3455eafcf94a2270d9631b922ac7ea9f31/PENN---Reveal.jpg" data-mid="206462367" border="0" src="https://freight.cargo.site/w/1000/i/1f0b9a6f86be7724a4b84a8ea2e85c3455eafcf94a2270d9631b922ac7ea9f31/PENN---Reveal.jpg" /> —Designed at Spotify —Design: Erin Safreno, Steven ConawayCreative Direction: Lauren Ferreira, Jackie Moran, Derek Wright, Ron Lam Brand: Simone Jackson Production: Genesis Flores https://erinsafreno.com/theLINER-Spotify-Zine Sat, 30 Apr 2022 19:17:56 +0000 Erin Safreno https://erinsafreno.com/theLINER-Spotify-Zine theLINER Spotify Zine theLINER is a genreless Spotify hub, connecting music fans to podcasts that match their music interests with storytelling, artist interviews, music trends and history.&nbsp; Wanting to go beyond the platform hub and into the physical space, we created a quarterly music and culture printed theLINER magazine that amplifies creative, young, and BIPOC stories. A place where the intersection of music, culture, fluidity, storytelling, borderless and global ideas connect. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/283b29edad1c1d0b1783bc7bb3168062b43f59bc7d0c690849f84974b1eb79b1/cover.jpg" data-mid="141599699" border="0" src="https://freight.cargo.site/w/1000/i/283b29edad1c1d0b1783bc7bb3168062b43f59bc7d0c690849f84974b1eb79b1/cover.jpg" /> <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/3364aa7bcf7023f19a416ee2940242b5364bd0c078c0536397c0a0d35cd8e0eb/grid.jpg" data-mid="141568974" border="0" src="https://freight.cargo.site/w/1000/i/3364aa7bcf7023f19a416ee2940242b5364bd0c078c0536397c0a0d35cd8e0eb/grid.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/42efca9f5a129422bb52e97f997a677e27bd1303cfd3de2e60142e75ea78fb5f/jinx-1.jpg" data-mid="141575284" border="0" src="https://freight.cargo.site/w/1000/i/42efca9f5a129422bb52e97f997a677e27bd1303cfd3de2e60142e75ea78fb5f/jinx-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a2a7c9e0040851c3c640895da416814b00615f3784c815acc1ad27318f74b8a/jinx-2.jpg" data-mid="141568976" border="0" src="https://freight.cargo.site/w/1000/i/5a2a7c9e0040851c3c640895da416814b00615f3784c815acc1ad27318f74b8a/jinx-2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8edb4d6e77a752911f1892f5124c25a01078ae6ef14e57e5b3ffd742704b502/jinx-3.jpg" data-mid="141568978" border="0" src="https://freight.cargo.site/w/1000/i/e8edb4d6e77a752911f1892f5124c25a01078ae6ef14e57e5b3ffd742704b502/jinx-3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dc549a815aed9212c91f39338f013bb76b2aa58edd551eacb20765b1d434ad8a/ethereal-1.jpg" data-mid="141568970" border="0" src="https://freight.cargo.site/w/1000/i/dc549a815aed9212c91f39338f013bb76b2aa58edd551eacb20765b1d434ad8a/ethereal-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a732c18dfe89fc7d6449005fb2ed3544157ad4bcdbd3b5d1d840eeff78e38289/ethereal-2.jpg" data-mid="141568971" border="0" src="https://freight.cargo.site/w/1000/i/a732c18dfe89fc7d6449005fb2ed3544157ad4bcdbd3b5d1d840eeff78e38289/ethereal-2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1dbd496f87f0dc54c9d3f1e5882b07064af825176704f0e6d65eb6c618f9a60e/ethereal-3.jpg" data-mid="141568972" border="0" src="https://freight.cargo.site/w/1000/i/1dbd496f87f0dc54c9d3f1e5882b07064af825176704f0e6d65eb6c618f9a60e/ethereal-3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/69192f82394cd63acc04ffdcd271713e6ebe08eac9d8fe128a4bbbf90bab5c34/liminal-space.jpg" data-mid="141568979" border="0" src="https://freight.cargo.site/w/1000/i/69192f82394cd63acc04ffdcd271713e6ebe08eac9d8fe128a4bbbf90bab5c34/liminal-space.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/99fe5538ef3f317cca08f4c3d3d837c3b26bb14949d2833d59125119e1be9cf0/frequency.jpg" data-mid="141568973" border="0" src="https://freight.cargo.site/w/1000/i/99fe5538ef3f317cca08f4c3d3d837c3b26bb14949d2833d59125119e1be9cf0/frequency.jpg" /> —Designed at Spotify — Art Direction + Design: Erin SafrenoCreative Direction: Jessica Diaz-Hurtado Design: Kavita Chepovetsky, Gregory Falconi, Ellie Friedman, Vandana Pai, Talia Rochmann https://erinsafreno.com/GLOW Fri, 02 Feb 2024 17:18:46 +0000 Erin Safreno https://erinsafreno.com/GLOW GLOW Case study coming soon. <img width="2520" height="1412" width_o="2520" height_o="1412" data-src="https://freight.cargo.site/t/original/i/875e890b66b670e4bfd5827479f0f4ffd67ca23785ab9ff93ca82e5fb4c8f21d/GLOW_Press_Tagline.png" data-mid="203734510" border="0" src="https://freight.cargo.site/w/1000/i/875e890b66b670e4bfd5827479f0f4ffd67ca23785ab9ff93ca82e5fb4c8f21d/GLOW_Press_Tagline.png" /> —Designed at Spotify —Design: Ras Wängelin,&nbsp;Mariola Bruszewska, Erin Safreno Creative Direction: Donna Lamar, Ron Lam, Eden Yeung Brand: Ebony Francis Production: Imani Dixon https://erinsafreno.com/Spotify-Podcast-Subscriptions Sat, 30 Apr 2022 16:50:38 +0000 Erin Safreno https://erinsafreno.com/Spotify-Podcast-Subscriptions Spotify x Anchor Podcast Subscriptions Promo video for the launch of podcast subscriptions, bringing creators and listeners together in a way that emotionally resonates with both audiences. Listeners can now directly support the creators they love and when creators are supported by their most loyal fans, it keeps the story going.&nbsp; <img width="3496" height="1966" width_o="3496" height_o="1966" data-src="https://freight.cargo.site/t/original/i/5a69f26490148da5396976b3b94a483165febbe1d00e96991a9443d6a88aa1ae/Podcast-subscriptions_video-stills_11.png" data-mid="141257970" border="0" src="https://freight.cargo.site/w/1000/i/5a69f26490148da5396976b3b94a483165febbe1d00e96991a9443d6a88aa1ae/Podcast-subscriptions_video-stills_11.png" /> <img width="3496" height="1966" width_o="3496" height_o="1966" data-src="https://freight.cargo.site/t/original/i/9717e1514bf79deb505f8cc8f6194fb3076b658e1ac08406717ffd385259d873/Podcast-subscriptions_video-stills_18.png" data-mid="141257974" border="0" src="https://freight.cargo.site/w/1000/i/9717e1514bf79deb505f8cc8f6194fb3076b658e1ac08406717ffd385259d873/Podcast-subscriptions_video-stills_18.png" /> <img width="3496" height="1966" width_o="3496" height_o="1966" data-src="https://freight.cargo.site/t/original/i/82bcbf1bf413062faf855feccdc7162f16008eaf13cdbe1bd97ebbc0ed11c84f/Podcast-subscriptions_video-stills_8.png" data-mid="141257969" border="0" src="https://freight.cargo.site/w/1000/i/82bcbf1bf413062faf855feccdc7162f16008eaf13cdbe1bd97ebbc0ed11c84f/Podcast-subscriptions_video-stills_8.png" /> <img width="3496" height="1966" width_o="3496" height_o="1966" data-src="https://freight.cargo.site/t/original/i/d0a6ceb8d0ef05ed15cd552c31dfa7811990a89207f687805f5448fed9263c4a/Podcast-subscriptions_video-stills_21.png" data-mid="141257976" border="0" src="https://freight.cargo.site/w/1000/i/d0a6ceb8d0ef05ed15cd552c31dfa7811990a89207f687805f5448fed9263c4a/Podcast-subscriptions_video-stills_21.png" /> <img width="3488" height="1966" width_o="3488" height_o="1966" data-src="https://freight.cargo.site/t/original/i/6bb3fceed3584a8eefd71f990875bcc4b00a9784a85e16090faec45cb8651bef/Podcast-subscriptions_video-stills_4.png" data-mid="141257968" border="0" src="https://freight.cargo.site/w/1000/i/6bb3fceed3584a8eefd71f990875bcc4b00a9784a85e16090faec45cb8651bef/Podcast-subscriptions_video-stills_4.png" /> <img width="3496" height="1966" width_o="3496" height_o="1966" data-src="https://freight.cargo.site/t/original/i/c49efcee8f13d7c1863a304a7467565788b2c7fdf4d7fd53a71b682bb1abbf3d/Podcast-subscriptions_video-stills_29.2.png" data-mid="141257980" border="0" src="https://freight.cargo.site/w/1000/i/c49efcee8f13d7c1863a304a7467565788b2c7fdf4d7fd53a71b682bb1abbf3d/Podcast-subscriptions_video-stills_29.2.png" /> — Spotify — Creative Direction: Gerry Webber Art Direction: Greg Falconi, Erin SafrenoAgency: Oddfellows&nbsp; https://erinsafreno.com/RNB-X Mon, 09 May 2022 15:31:37 +0000 Erin Safreno https://erinsafreno.com/RNB-X RNB X Flagship R&amp;B playlist rebrand. Case study coming soon. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/03ad03cb0e31370eb8c83626a95e60a28e5df69ae5b6363048468ca620aaa1e4/rnbx-playlist-covers.png" data-mid="198958891" border="0" src="https://freight.cargo.site/w/1000/i/03ad03cb0e31370eb8c83626a95e60a28e5df69ae5b6363048468ca620aaa1e4/rnbx-playlist-covers.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14a6804e6c1179e50fd886cc5e7c1ed5d5af22750e01dc3c4db0de9beb83a396/05-1TSQ.png" data-mid="198958901" border="0" src="https://freight.cargo.site/w/1000/i/14a6804e6c1179e50fd886cc5e7c1ed5d5af22750e01dc3c4db0de9beb83a396/05-1TSQ.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d0d5a6bcb05efff9e0177f3dce7b5c7c7200402b469e3568c6e9ee3b128d5711/03-Wild-Posting.png" data-mid="198958899" border="0" src="https://freight.cargo.site/w/1000/i/d0d5a6bcb05efff9e0177f3dce7b5c7c7200402b469e3568c6e9ee3b128d5711/03-Wild-Posting.png" /> <img width="3840" height="2528" width_o="3840" height_o="2528" data-src="https://freight.cargo.site/t/original/i/73292a68f024de1b112a72d7c328b1e3121204401a4bd7e60ec2d8da017fb91c/rnbx-igstory.png" data-mid="198958890" border="0" src="https://freight.cargo.site/w/1000/i/73292a68f024de1b112a72d7c328b1e3121204401a4bd7e60ec2d8da017fb91c/rnbx-igstory.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08f15dfc6952ab8b4bb0741ddedab43bd3a57a9705bea83e0169b5f0580b9000/02-Vertical.png" data-mid="198958898" border="0" src="https://freight.cargo.site/w/1000/i/08f15dfc6952ab8b4bb0741ddedab43bd3a57a9705bea83e0169b5f0580b9000/02-Vertical.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a2a980208ff1ed10d46e872559a701e203f1094af26c5350fd61f49aa7397a4d/04-Horizontal.png" data-mid="198958900" border="0" src="https://freight.cargo.site/w/1000/i/a2a980208ff1ed10d46e872559a701e203f1094af26c5350fd61f49aa7397a4d/04-Horizontal.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/00595b13fc8f873df66ba1dd94f3b7de52a2b117c19a4871c5a6f4c146f34e48/08-2-OOH.png" data-mid="198958902" border="0" src="https://freight.cargo.site/w/1000/i/00595b13fc8f873df66ba1dd94f3b7de52a2b117c19a4871c5a6f4c146f34e48/08-2-OOH.png" /> —Designed at Spotify —Design: Ras Wängelin, Reb Lim, Erin Safreno Creative Direction: Stevie Laux, Dominque Wynne, Ron Lam Brand: Aaron Melagro, Jamilla Johnson,&nbsp;Feven Abadi Production: Gabby Kreutter, Genesis Flores https://erinsafreno.com/Not-Pot Sun, 26 Apr 2020 00:41:12 +0000 Erin Safreno https://erinsafreno.com/Not-Pot Not PotNot Pot is a new subscription-based CBD gummies brand. Assisted with the creation of wireframes, additional web pages and layouts, iconography and digital assets. <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/e6f3c474d40ccb83a7f7ebb133ae3922661173fcf1a805102a85831d3e563df7/NOT-POT-9-17-1829936.jpg" data-mid="68883782" border="0" src="https://freight.cargo.site/w/1000/i/e6f3c474d40ccb83a7f7ebb133ae3922661173fcf1a805102a85831d3e563df7/NOT-POT-9-17-1829936.jpg" /> <img width="700" height="470" width_o="700" height_o="470" data-src="https://freight.cargo.site/t/original/i/63cfc0b7ba4465f9522069976e490a21941e6af24badffabbddbb511347a348b/GIF-4.gif" data-mid="68881227" border="0" src="https://freight.cargo.site/w/700/i/63cfc0b7ba4465f9522069976e490a21941e6af24badffabbddbb511347a348b/GIF-4.gif" /> <img width="700" height="470" width_o="700" height_o="470" data-src="https://freight.cargo.site/t/original/i/b27d7dbb2dd40e12d3af6b9d863adae593d3b8eafcae519e13430e44b807324e/GIF-1.gif" data-mid="68881224" border="0" src="https://freight.cargo.site/w/700/i/b27d7dbb2dd40e12d3af6b9d863adae593d3b8eafcae519e13430e44b807324e/GIF-1.gif" /> <img width="1920" height="5042" width_o="1920" height_o="5042" data-src="https://freight.cargo.site/t/original/i/ef8ad35de93adfad479d3f45a06036059d40a2da81f4c5933e1d74dbb7487e0d/PDP.png" data-mid="70279374" border="0" src="https://freight.cargo.site/w/1000/i/ef8ad35de93adfad479d3f45a06036059d40a2da81f4c5933e1d74dbb7487e0d/PDP.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d13a61af7c2913c477739c63f86969c8645023d659cb7ecd25633a5b50d5d02/Checkout.png" data-mid="70279363" border="0" src="https://freight.cargo.site/w/1000/i/5d13a61af7c2913c477739c63f86969c8645023d659cb7ecd25633a5b50d5d02/Checkout.png" /> Animated stickers <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/9638f2049ac7a96f8dedfc136784f1b8cd319b4f4412b2914788e3e331f91a73/DSC06953_2.gif" data-mid="70278508" border="0" src="https://freight.cargo.site/w/600/i/9638f2049ac7a96f8dedfc136784f1b8cd319b4f4412b2914788e3e331f91a73/DSC06953_2.gif" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/8d82c1a0a0070532d91cf80111e93293541830081fe4ec1085f20a9425e0fb35/download.gif" data-mid="70278509" border="0" src="https://freight.cargo.site/w/750/i/8d82c1a0a0070532d91cf80111e93293541830081fe4ec1085f20a9425e0fb35/download.gif" /> <img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/c736b603acd4a737884abd7ee5719c5811c4c3b52af1bc42e56400509d0fdc4e/Happy-Hemp_1.gif" data-mid="70278504" border="0" src="https://freight.cargo.site/w/750/i/c736b603acd4a737884abd7ee5719c5811c4c3b52af1bc42e56400509d0fdc4e/Happy-Hemp_1.gif" /> <img width="1920" height="1812" width_o="1920" height_o="1812" data-src="https://freight.cargo.site/t/original/i/f1c8fb98d877553cbde112c07fb18da0368d71e7e765fce0cd117d95cbc74dc9/Contact.png" data-mid="70279364" border="0" src="https://freight.cargo.site/w/1000/i/f1c8fb98d877553cbde112c07fb18da0368d71e7e765fce0cd117d95cbc74dc9/Contact.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ece75706d3629a63f45fb26c8076c2e8a37c10ec81dfceb32263d3c2c459195e/FAQ.png" data-mid="70279369" border="0" src="https://freight.cargo.site/w/1000/i/ece75706d3629a63f45fb26c8076c2e8a37c10ec81dfceb32263d3c2c459195e/FAQ.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3715fccabf689087aa8f0dc69f23307d9d445a4afec06c7a98b3a8e0c4183a9/Mobile.png" data-mid="70280012" border="0" src="https://freight.cargo.site/w/1000/i/d3715fccabf689087aa8f0dc69f23307d9d445a4afec06c7a98b3a8e0c4183a9/Mobile.png" /> Emails <img width="1920" height="3228" width_o="1920" height_o="3228" data-src="https://freight.cargo.site/t/original/i/7b98a067243662e4e89db361dac9413c8fbc1a5b6e85f9aaa9a1fb3ae9a6b17a/Email.png" data-mid="70279365" border="0" src="https://freight.cargo.site/w/1000/i/7b98a067243662e4e89db361dac9413c8fbc1a5b6e85f9aaa9a1fb3ae9a6b17a/Email.png" /> — Designed at Zero Studios — Creative Direction: Mark Goldstein Design: Mark Goldstein, Erin SafrenoBranding: Leslie David Studio https://erinsafreno.com/WeWork-Rebrand Sun, 26 Apr 2020 00:41:11 +0000 Erin Safreno https://erinsafreno.com/WeWork-Rebrand WeWork Brand Book Inspired by space, Framework is a design system that brings together structure, story, and soul. The WeWork internal brand team worked collaboratively with Gretel to rebuild WeWork’s visual identity system and brand book. <img width="2500" height="1463" width_o="2500" height_o="1463" data-src="https://freight.cargo.site/t/original/i/a5935f3641a6bf5881bf8bb3dc57874570dbe1b86cc64c6fd424399f4282bd67/Framework_Brand-Guidelines.jpg" data-mid="69422405" border="0" src="https://freight.cargo.site/w/1000/i/a5935f3641a6bf5881bf8bb3dc57874570dbe1b86cc64c6fd424399f4282bd67/Framework_Brand-Guidelines.jpg" /> <img width="2476" height="1654" width_o="2476" height_o="1654" data-src="https://freight.cargo.site/t/original/i/fab9394d2a9bdb7de0d698a780fd6e27cdf5d798506c4168db53906c3ba5f663/Screen-Shot-2019-11-05-at-10.53.34-PM.png" data-mid="69420888" border="0" src="https://freight.cargo.site/w/1000/i/fab9394d2a9bdb7de0d698a780fd6e27cdf5d798506c4168db53906c3ba5f663/Screen-Shot-2019-11-05-at-10.53.34-PM.png" /> <img width="3674" height="2067" width_o="3674" height_o="2067" data-src="https://freight.cargo.site/t/original/i/7f4207e3777dea75d5099a7a97f89b47efeb27912b6485c5370cb6a90857d35d/color.jpg" data-mid="70792389" border="0" src="https://freight.cargo.site/w/1000/i/7f4207e3777dea75d5099a7a97f89b47efeb27912b6485c5370cb6a90857d35d/color.jpg" /> <img width="1500" height="1072" width_o="1500" height_o="1072" data-src="https://freight.cargo.site/t/original/i/72581d2fe033927e19fe484da213ebf9907210858b9e9be0ccf011f71d8a9ab3/Brandbook_Meet-Framework_LOWRES.jpg" data-mid="69420887" border="0" src="https://freight.cargo.site/w/1000/i/72581d2fe033927e19fe484da213ebf9907210858b9e9be0ccf011f71d8a9ab3/Brandbook_Meet-Framework_LOWRES.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8d7f8037969164d7b769996f3b742afb563588114c8e1c69355c5c30d26c7cb5/Brandbook_Type-Notching_LOWRES.jpg" data-mid="69420891" border="0" src="https://freight.cargo.site/w/1000/i/8d7f8037969164d7b769996f3b742afb563588114c8e1c69355c5c30d26c7cb5/Brandbook_Type-Notching_LOWRES.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7e84c045ebea6ffd09ee6fc55b36b8c5c2675206b7d5ec5b5990da1e74f4eb17/download.jpeg" data-mid="69422927" border="0" src="https://freight.cargo.site/w/1000/i/7e84c045ebea6ffd09ee6fc55b36b8c5c2675206b7d5ec5b5990da1e74f4eb17/download.jpeg" /> <img width="1896" height="984" width_o="1896" height_o="984" data-src="https://freight.cargo.site/t/original/i/be7c9e3f2bab9fa43e74205a5d47690f324d79a095d1844e2ff6e87e117b9a1f/Collage.jpg" data-mid="70791286" border="0" src="https://freight.cargo.site/w/1000/i/be7c9e3f2bab9fa43e74205a5d47690f324d79a095d1844e2ff6e87e117b9a1f/Collage.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8513a6bd22721ffbf4bfd22b1cc741a7c4307d1d1ed39a1006875447c051c81d/191009_WeWork_Marketing-Creative-Guidelines.069.jpeg" data-mid="69420890" border="0" src="https://freight.cargo.site/w/1000/i/8513a6bd22721ffbf4bfd22b1cc741a7c4307d1d1ed39a1006875447c051c81d/191009_WeWork_Marketing-Creative-Guidelines.069.jpeg" /> —Designed at WeWork —Creative Direction: Cynthia Pratomo, Marissa Neal, Kristen Cesiro Art Direction: Mike Tyson Design: Erin Safreno, Caroline Pratt, Ryan Wattaul, Carolina Benitez Copywriting: David Corpuz Photography: Katelyn Perry https://erinsafreno.com/Work Sun, 26 Apr 2020 00:41:14 +0000 Erin Safreno https://erinsafreno.com/Work